diff --git a/.changeset/honest-spies-lead.md b/.changeset/honest-spies-lead.md
new file mode 100644
index 0000000..266d6f2
--- /dev/null
+++ b/.changeset/honest-spies-lead.md
@@ -0,0 +1,5 @@
+---
+'prettier-plugin-svelte': patch
+---
+
+fix: respect `singleQuote` in `<svelte:element this={'tag'}>` string literals
diff --git a/src/print/index.ts b/src/print/index.ts
index 67003cd..521e64e 100644
--- a/src/print/index.ts
+++ b/src/print/index.ts
@@ -253,7 +253,7 @@ export function print(path: AstPath, options: ParserOptions, print: PrintFn): Do
                                     // Preserve <svelte:element this={"literal"}>
                                     // because in Svelte 6 this="literal" will be invalid
                                     if (expression_wrapped) {
-                                        return [open, `"${literal_value}"`, close];
+                                        return [open, printJS(path, print, 'tag'), close];
                                     }
                                     return [`"${literal_value}"`];
                                 }
diff --git a/test/formatting/samples/svelte-element-this-single-quote/input.html b/test/formatting/samples/svelte-element-this-single-quote/input.html
new file mode 100644
index 0000000..6ff638b
--- /dev/null
+++ b/test/formatting/samples/svelte-element-this-single-quote/input.html
@@ -0,0 +1 @@
+<svelte:element this={"foo"}></svelte:element>
diff --git a/test/formatting/samples/svelte-element-this-single-quote/options.json b/test/formatting/samples/svelte-element-this-single-quote/options.json
new file mode 100644
index 0000000..8db60ca
--- /dev/null
+++ b/test/formatting/samples/svelte-element-this-single-quote/options.json
@@ -0,0 +1,3 @@
+{
+    "singleQuote": true
+}
diff --git a/test/formatting/samples/svelte-element-this-single-quote/output.html b/test/formatting/samples/svelte-element-this-single-quote/output.html
new file mode 100644
index 0000000..0cd78e7
--- /dev/null
+++ b/test/formatting/samples/svelte-element-this-single-quote/output.html
@@ -0,0 +1 @@
+<svelte:element this={'foo'}></svelte:element>
diff --git a/test/printer/samples/svelte-element-single-quote.html b/test/printer/samples/svelte-element-single-quote.html
new file mode 100644
index 0000000..0cd78e7
--- /dev/null
+++ b/test/printer/samples/svelte-element-single-quote.html
@@ -0,0 +1 @@
+<svelte:element this={'foo'}></svelte:element>
diff --git a/test/printer/samples/svelte-element-single-quote.options.json b/test/printer/samples/svelte-element-single-quote.options.json
new file mode 100644
index 0000000..8db60ca
--- /dev/null
+++ b/test/printer/samples/svelte-element-single-quote.options.json
@@ -0,0 +1,3 @@
+{
+    "singleQuote": true
+}