diff --git a/build.sh b/build.sh
index 76a29eb4cb..0b97542b3e 100755
--- a/build.sh
+++ b/build.sh
@@ -48,6 +48,8 @@ HELP="$0 [<target> ...] [<flag> ...] [--cmake-args=\"<args>\"] [--cache-tool=<to
    --cmake-args=\\\"<args>\\\" - pass arbitrary list of CMake configuration options (escape all quotes in argument)
    --cache-tool=<tool>         - pass the build cache tool (eg: ccache, sccache, distcc) that will be used
                                  to speedup the build process.
+   --logging-level=<level>     - set macro \"RAFT_LOG_ACTIVE_LEVEL\" to RAPIDS_LOGGER_LOG_LEVEL_{given_value}.
+                                 Valid values are (TRACE, DEBUG, INFO, WARN, ERROR, CRITICAL, OFF)
    --time                      - Enable nvcc compilation time logging into cpp/build/nvcc_compile_log.csv.
                                  Results can be interpreted with cpp/scripts/analyze_nvcc_log.py
    -h                          - print this text
@@ -72,6 +74,7 @@ COMPILE_LIBRARY=OFF
 INSTALL_TARGET=install
 BUILD_REPORT_METRICS=""
 BUILD_REPORT_INCL_CACHE_STATS=OFF
+LIBRAFT_LOGGING_LEVEL=INFO
 
 TEST_TARGETS="CORE_TEST;\
 CORE_TEST_NOCUDA;\
@@ -193,6 +196,21 @@ function limitBench {
     fi
 }
 
+function loggingLevel {
+    if [[ -n $(echo "$ARGS" | { grep -E "\-\-logging\-level" || true; } ) ]]; then
+        LIBRAFT_LOGGING_LEVEL=$(echo "$ARGS" | sed -e 's/.*--logging-level[= ]//' -e 's/ .*//')
+        if [[ -n ${LIBRAFT_LOGGING_LEVEL} ]]; then
+            ARGS="${ARGS//--logging-level[= ]${LIBRAFT_LOGGING_LEVEL}/}"
+            VALID_LEVELS="TRACE DEBUG INFO WARN ERROR CRITICAL OFF"
+            if [[ ! " ${VALID_LEVELS} " == *" ${LIBRAFT_LOGGING_LEVEL} "* ]]; then
+                echo "Invalid --logging-level value: '${LIBRAFT_LOGGING_LEVEL}'. Valid values are: ${VALID_LEVELS}"
+                exit 1
+            fi
+            echo "Set LIBRAFT_LOGGING_LEVEL to ${LIBRAFT_LOGGING_LEVEL}"
+        fi
+    fi
+}
+
 function buildMetrics {
     # Check for multiple build-metrics options
     if [[ $(echo "$ARGS" | { grep -Eo "\-\-build\-metrics" || true; } | wc -l ) -gt 1 ]]; then
@@ -223,6 +241,7 @@ if (( NUMARGS != 0 )); then
     cacheTool
     limitTests
     limitBench
+    loggingLevel
     buildMetrics
     for a in ${ARGS}; do
         if ! (echo " ${VALIDARGS} " | grep -q " ${a} "); then
@@ -406,6 +425,7 @@ if (( NUMARGS == 0 )) || hasArg libraft || hasArg docs || hasArg tests || hasArg
           -DBUILD_TESTS=${BUILD_TESTS} \
           -DBUILD_PRIMS_BENCH=${BUILD_PRIMS_BENCH} \
           -DCMAKE_MESSAGE_LOG_LEVEL=${CMAKE_LOG_LEVEL} \
+          -DLIBRAFT_LOGGING_LEVEL="${LIBRAFT_LOGGING_LEVEL}" \
           "${CACHE_ARGS[@]}" \
           "${EXTRA_CMAKE_ARGS[@]}"